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South Korea’s five major automakers are on track to finalize their annual wage talks as soon as Monday, freeing them up to concentrate on expanding sales in the second half amid mounting pressure from US tariffs, intensifying competition with Chinese rivals and slowing global demand. Hyundai Motor Co., the last of the five automakers to complete negotiations, is holding a union vote Monday on a tentative agreement reached last week. If approved, it would effectively bring this year’s wage and co
SK On said Monday it signed a major agreement with US-based NeoVolta Power to supply lithium iron phosphate, or LFP, battery cells for energy storage systems, expanding its footing in the rapidly growing North American power market. Under the contract, roughly estimated at 1.5 trillion won ($1.09 billion), SK On will supply 9 gigawatt-hours of LFP pouch cells manufactured at its Georgia plant over five years, from 2027 to 2031. Beyond the initial deal, the two companies plan to expand their part
BYD is stepping up its push into South Korea with the launch of the Sealion 6 DM-i midsize plug-in hybrid (PHEV) SUV, directly challenging dominant players like Hyundai Motor Co. and Kia. Targeting the country’s surging demand for hybrid vehicles, the Chinese automaker seeks a competitive edge over local rivals by offering electric vehicle-like refinement and high fuel efficiency at a more affordable price. While consumer reluctance to manage both gas fill-ups and electric charging has kept Kore
GM Korea said Thursday it is strengthening its maintenance and customer service capabilities through a nationwide network of more than 380 service centers, including around 130 equipped for advanced electric vehicle repairs. As of August, the network comprised about 90 comprehensive service centers and 290 specialized locations. GM Korea supports the facilities through three company-operated service technology centers and one high-tech center. These provide training on new vehicles and repair te
Hyundai Motor Group’s plan to begin deploying Atlas humanoid robots at its Georgia plant in 2028 is exposing a trans-Pacific divide over automation. Korean union workers are demanding job protections, while organized resistance has yet to emerge at Hyundai’s nonunion US factories. Hyundai has not announced plans to deploy Atlas at its Korean plants. Still, its Korean union raised the potential impact of physical artificial intelligence and robotics during this year’s labor negotiations, seeking
Aston Martin has launched three high-performance S models in Korea in its largest-ever local product rollout, betting that the country could soon become its second- or third-largest market in the Asia-Pacific region. The British luxury carmaker unveiled the DB12 S Super Tourer, Vantage S sports coupe and DBX S SUV, as it seeks to accelerate its expansion in Korea. Neil Hughes, head of product management at Aston Martin, said the broad product update reflects Korea’s rapid emergence as an importa
EcoPro BM has begun upgrading its cathode production lines at its facility in Debrecen, Hungary, to produce high-nickel cathodes for a German luxury electric vehicle maker, signaling an aggressive push into Europe’s battery supply chain. During an investor conference held in Seoul on Friday, the company announced a 40 billion won ($29 million) investment to convert its nickel-cobalt-aluminum line into a hybrid NCA-nickel-cobalt-manganese line. This will allow the plant to supply NCM cathodes to
Italian carmaker Ferrari unveiled its first electric sports car, the Ferrari Luce, in South Korea on Monday, highlighting the model’s high-performance electric powertrain and advanced display technology developed in collaboration with Samsung Display. Ferrari Korea presented the Luce at a media event at its showroom in Cheongdam-dong, southern Seoul, offering a first look at the vehicle in the Korean market. The Luce, which made its global debut in May, marks a new chapter in Ferrari’s shift tow
Hyundai Motor labor union launched a full-day strike Friday, bringing production to a halt across the company’s key plants in South Korea as wage negotiations remain deadlocked. The walkout marks the first time since 2016 that members of the Hyundai Motor branch of the Korea Metal Workers’ Union have staged an eight-hour, full-day strike for each shift. The escalating strikes raise concerns that prolonged labor disruptions could undermine the automaker's push to revive domestic sales with new mo
Hyundai Motor Group is rapidly integrating artificial intelligence across its offices, factory floor and customer service operations, aiming to become one of South Korea’s fastest adopters of the technology to boost workplace efficiency. During a press conference held at the company’s Seoul headquarters on Wednesday, Jin Eun-sook, president of the ICT division at Hyundai Motor Group, said the company’s push to incorporate flexible, adaptable and tech-driven work culture dates back to 2018. That
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