Oct. 1, 2026
Paris Croissant, the operator of bakery chain Paris Baguette, named Kang Shin-bong, a former Samsung Electronics executive, as its new CEO to accelerate customer-focused innovation, the company said Thursday. Kang's career has spanned strategy, e-commerce and consumer-facing roles at Boston Consulting Group, eBay, Yogiyo and Samsung. "Kang brings broad experience across consumer, platform and global businesses, along with strong change-management skills," a Paris Croissant official said. "We exp