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The Korea Herald

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Automobiles

June 4, 2026
Ford reshapes battery strategy, moves from SK On to CATL

Ford Motor's decision to deepen ties with China's CATL while repurposing assets from its former battery partnership with SK On is drawing scrutiny from South Korea's battery industry as the US automaker pivots aggressively into energy storage. At a time when Washington is seeking to reduce dependence on Chinese battery supply chains, Ford is embracing CATL's battery technology to accelerate its push into the energy storage system, or ESS, market — a sector increasingly fueled by booming demand f
June 2, 2026
Genesis marks Marilyn Monroe centennial with New York exhibition

Genesis, the luxury brand of Hyundai Motor Group, said Tuesday it is hosting a special exhibition on Marilyn Monroe at its New York cultural space, Genesis House, to mark the 100th anniversary of the Hollywood icon's birth. Titled "Manifesting Marilyn," the two-month exhibition, which opened June 1, explores Monroe's life beyond her public image through immersive storytelling and interactive experiences. The exhibition opens with "The Headline Room," featuring newspaper clippings and photographs
June 1, 2026
BYD overtakes Japanese rivals in Korea sales

Chinese automakers are making strong inroads into South Korea, ranking third place in the country’s imported vehicle market in April, overtaking Japan for the first time. According to data from the Korea Automobile Importers & Distributors Association, new vehicle registrations by region came to 16,385 units from Europe, 13,611 from the US, 2,023 from China and 1,974 from Japan in April. This is the first time Chinese-made vehicles have outsold Japanese brands in South Korea’s imported car marke
May 26, 2026
Renault Korea bets on practical hybrids with Filante

Renault Korea is betting that the next phase of Korea’s automotive electrification will be driven less by fully electric vehicles and more by consumers seeking practical, low-stress alternatives. Its answer is the Filante, a hybrid crossover positioned as a balance between EV-like efficiency and the convenience of conventional gasoline vehicles. As Korean consumers become more familiar with EVs, concerns over charging infrastructure and driving range have eased. But buyers are increasingly prior
May 26, 2026
Hyundai taps former Nvidia engineer to boost self-driving, AI

Hyundai Motor Group has hired former Nvidia autonomous driving expert Lee Hee-seok to its software research unit 42dot, amid the South Korean automaker’s push to strengthen its software-defined vehicles and self-driving technology capabilities. According to industry sources Tuesday, 42dot appointed Lee, an expert in computer vision technology, as vice president to lead research on vision-language action models. This marks the first time an executive has been brought in from outside the company s
May 26, 2026
Hyundai builds new robot units to scale Atlas deployment

Hyundai Motor Group is accelerating its push into humanoid robotics by establishing new divisions to support the deployment of Atlas, a humanoid robot developed by its US-based subsidiary Boston Dynamics, across vehicle production lines. According to media reports on Tuesday, Hyundai created a software-defined factory promotion division and appointed Alpesh Patel as its executive vice president. SDF refers to a smart manufacturing facility where AI manages production, logistics and quality contr
May 25, 2026
Chinese EV retreat opens window for Hyundai in Canada

Major Chinese electric vehicle makers, including BYD, Chery and Geely, are scaling back their expansion into Canada — a strategic entry point to North America beyond the US market, where intensifying anti-China trade policies have effectively shut out Chinese EVs. Experts indicate the shift could help Hyundai Motor Group to defend its ground in the profitable market, where demand for high-margin SUVs and eco-friendly vehicles remains strong. According to a recent report by Automotive News Canada
May 20, 2026
Kia sharpens Europe EV strategy as China fuels price war

Facing intensifying price competition from Chinese automakers in Europe, Kia is betting that a broader electric vehicle lineup and tighter EU rules on Chinese battery supply chains will help narrow the price gap with rivals and lift market share. Kia recently outlined the strategy to investors during non-deal roadshows in Singapore and Hong Kong led by CEO Song Ho-sung. Chinese automakers have accelerated their push into Europe — the world’s second-largest EV market — after effectively being shu
May 20, 2026
KGM bets on new Torres to revive SUV momentum

KGM is banking on an upgraded Torres SUV — featuring stronger performance, rugged design and improved convenience — to regain momentum in Korea’s highly competitive compact SUV market. First launched in 2022, the Torres became a key model for KGM, helping the automaker survive its corporate restructuring, recording monthly sales of around 6,000 units at its peak. Following an interior facelift in 2024 and the launch of a hybrid variant last year, the SUV has now returned with broader product enh
May 20, 2026
Hyundai Motor Group to deploy 25,000 Atlas robots across factories

South Korea’s Hyundai Motor Group plans to deploy more than 25,000 Atlas humanoid robots developed by its US robotics subsidiary Boston Dynamics across its vehicle manufacturing operations, with plans to manufacture key robot components in the US. The group unveiled the plan at an investor relations session hosted by JPMorgan Chase on Monday (local time). The event, held in Boston, brought officials from six affiliates, including Hyundai Motor, Kia, Hyundai Mobis, Hyundai Glovis, Hyundai AutoEve

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EDITOR'S PICKS

Herald Corporation |CEO : Choi Jin-Young |Huam-ro 4-gil 10, Yongsan-gu, Seoul, Korea |Title : The Investor |Date of registration : 2016.06.21 |Date of issue : 2016.06.21
Publisher. Editor : Choi Jin-Young |Chief Privacy Officer & Juvenile Protection Manager : Choi He-suk |T +82-2-727-0021 |E investor@heraldcorp.com

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