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The Korea Herald

MOBILE

Retail & Consumer

Aug. 25, 2026
Maxim T.O.P gets new look, expands coffee lineup

Dongsuh Food has renewed the packaging of its ready-to-drink coffee brand Maxim T.O.P and expanded the lineup with new products as competition in Korea’s RTD coffee market continues. Maxim T.O.P is made with 100 percent Arabica beans sourced from countries including Colombia, Kenya and Brazil and uses Dongsuh Food’s espresso extraction method, according to the company. This year, the brand introduced its first package redesign in about five years. Built around the slogan “A Break Within Reach,”
Aug. 21, 2026
Musinsa enters Vietnam with local retail giant IPPG affiliate

Musinsa said Friday it has partnered with Au Chau Fashion and Cosmetics Company Limited, a subsidiary of Vietnam’s leading retailer Imex Pan Pacific Group, to enter the Vietnamese market. Musinsa and ACFC signed an exclusive distribution agreement in July and will work together to launch Musinsa Standard in Vietnam. IPPG operates more than 100 global brands and over 1,200 stores across Vietnam. ACFC, an IPPG affiliate, currently has a portfolio of 28 global fashion brands and operates more than
Aug. 19, 2026
Inside Tous Les Jours' bid to bake its way to US success

Korea Herald correspondent LA HABRA, California — CJ Foodville, CJ Group's food service arm, brought Tous Les Jours to the United States in 2004, becoming the first Korean bakery chain to do so. After years of ups and downs, profitability finally took hold and has now been sustained for eight straight years. Part of the success story plays out inside one of the chain's 205 US stores, a roughly 80-seat outpost in La Habra, California, where the typical American bakery experience takes on a Korean
Aug. 18, 2026
How Olive Young's US store makes K-beauty interactive

Korea Herald correspondent PASADENA, California — "Annyeonghaseyo, welcome to Olive Young!" a staff member called out as customers ambled through the door at the K-beauty retailer's first US store on Friday. The store, launched in May and situated on Colorado Boulevard in Pasadena, is designed to resemble its Korean counterparts, save for small touches like a long corridor running from the entrance to the back wall and a customer with her dog on a leash. Spanning 803 square meters, it sits acros
Aug. 17, 2026
CJ chair visits KCON LA with same founding spirit

Korea Herald correspondent LOS ANGELES — CJ Group Chairman Lee Jay-hyun toured KCON LA 2026, held Friday to Sunday, visiting Olive Young's first beauty festival and the K-pop concert itself, as the group presses further into its most important overseas market, the company said Monday. The trip marks Lee's second visit to the US in three months, following a tour of CJ's major American business sites in May, when he called for closer coordination across the group's food, beauty and entertainment u
Aug. 17, 2026
K-pop brings the crowd, K-beauty keeps them exploring

Korea Herald correspondent LOS ANGELES — When CJ Group launched KCON in 2012 in Irvine, California, it drew roughly 10,000 fans to a modest bill of K-pop acts. Fourteen years on, and spanning 11 regions and 14 cities worldwide, the festival has pulled in a cumulative 2.35 million attendees, with last year's Los Angeles edition alone drawing 125,000. "KCON isn't only a concert, it's a broader showcase of Korean lifestyle that has pulled the festival well past its original fan base," said Park Cha
Aug. 17, 2026
How Olive Young's US store makes K-beauty interactive

Korea Herald correspondent PASADENA, Calif. — "Annyeonghaseyo, welcome to Olive Young!" a staff member called out as customers ambled through the door at the K-beauty retailer's first US store on Friday. The store, launched in May and situated on Colorado Boulevard in Pasadena, is designed to resemble its Korean counterparts, save for small touches like a long corridor running from the entrance to the back wall and a customer with her dog on a leash. Spanning 803 square meters, it sits across fr
Aug. 17, 2026
G-Star at crossroads as Korean game giants opt out

Korea’s biggest game companies are bypassing G-Star for overseas showcases, putting the country’s largest gaming convention at a crossroads. The G-Star organizing committee last week unveiled the initial lineup for this year’s event, scheduled for Nov. 19-22 at Bexco in Busan. None of Korea’s four leading game companies — Krafton, Nexon, NCSoft and Netmarble — appeared on the list of business-to-consumer exhibitors. The companies have traditionally operated large booths where visitors can previe
Aug. 13, 2026
Nexon scores record half-year earnings on MapleStory, ARC Raiders growth across globe

Nexon has posted record first-half earnings on the back of continued growth of its flagship MapleStory franchise and the strong performance of ARC Raiders in Western markets. According to Nexon on Thursday, its first-half sales reached 2.56 trillion won ($1.8 billion), up 17 percent from a year earlier. Operating profit rose 13 percent to 838 billion won while net profit more than doubled to 814 billion won. In the second quarter alone, Nexon logged 1.14 trillion won in sales, 294.3 billion won
Aug. 13, 2026
Incheon overtakes Heathrow as world’s busiest international airport

Incheon Airport overtook London Heathrow and Singapore Changi to become the world’s busiest international passenger hub in the first half of the year, reaching No. 1 just 25 years after opening, latest data showed Thursday. Incheon handled 38.39 million international passengers over the six months, according to preliminary data covering 1,234 airports compiled by Airports Council International. The airport has risen steadily from 10th place in 2002 to fifth in 2018 and third in 2024. Heathrow ra

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EDITOR'S PICKS

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