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The Korea Herald

MOBILE

Retail & Consumer

Sept. 18, 2026
How K-beauty turned dollar store Daiso into retail giant

Daiso is closing in on 5 trillion won ($3.7 billion) in annual sales as foreign tourists flock to the Korean budget retailer for inexpensive K-beauty products and souvenirs. “My friends who recently visited Korea told me I had to go to Daiso,” said Priya Acharya, a 28-year-old tourist from India, after filling a basket — mostly with beauty products — at a store in Myeongdong, Seoul, on Wednesday. “I like how inexpensive basically everything is,” she said. “I wish I could buy more things, like fa
Sept. 18, 2026
McDonald's gets spicy with G-Dragon

McDonald’s Korea is taking a flavor inspired by Korea's spicy chili paste gochujang to the wider Asian market Korea with G-Dragon fronting a campaign across 13 countries in the region. The campaign will be rolled out sequentially from Thursday in countries including China, Vietnam and Indonesia. Each market will develop its own menu offerings based on the gochujang-butter sauce based on local tastes and market characteristics. McDonald's Korea has begun its campaign by launching two new chicken
Sept. 16, 2026
Woori’s prepaid travel card draws 10,000 foreign users

Woori Bank said Wednesday that its NOL World Card, a prepaid card for foreign visitors, surpassed 10,000 issuances just three months after its launch. Developed with travel platform operator NOL Universe and fintech company Kona I, the card allows visitors to exchange currency, add funds, withdraw cash and make payments in Korea without opening a local bank account. Customers can collect the card at Woori Bank counters at Incheon Airport upon arrival. Related services are also available at the b
Sept. 14, 2026
Nongshim takes Shin Ramyun to UAE Comic Con

Nongshim promoted its flagship Shin Ramyun brand at Middle East Film & Comic Con in Abu Dhabi, stepping up its culture-focused marketing in the region. The three-day event, held Friday through Sunday at the Abu Dhabi National Exhibition Centre in the United Arab Emirates, is the Middle East’s largest pop culture festival. Also known as UAE Comic Con, it draws more than 45,000 visitors annually with programming spanning film, television, animation, comics, gaming and cosplay. Nongshim’s booth fea
Sept. 14, 2026
K-food exports hit $10b at record pace on ramyeon boom

South Korean food exports surpassed $10 billion this year in 253 days, the fastest pace on record, powered by a ramyeon boom that has taken hold most strongly in the US, the Korea Agro-Fisheries & Food Trade Corp. (aT), said Monday. Korea first hit the $10 billion mark in 2021, and has reached it faster each year since, with this year's milestone arriving 19 days ahead of last year's pace. Growth spanned established and emerging markets alike, along with processed foods and fresh produce, the st
Sept. 14, 2026
K-coffee chains take second US shot on K-culture wave

American coffee giants, Starbucks chief among them, have long held court in South Korea's cafe scene, but Korean brands have yet to claim similar ground stateside. At a high tide of global interest in Korean culture, the country's cafe franchises are now knocking on the US market's door themselves, hoping their timing is better than it was the first time around. This scramble abroad follows a squeeze at home, where Korea's coffee market has hit its ceiling. Expansion has mostly targeted Asia so
Sept. 13, 2026
Musinsa’s first beauty flagship gets a pharmacy twist

Musinsa built its name by spotting fashion trends early. Its latest beauty bet takes it somewhere more clinical — and into more direct competition with Korea’s dominant beauty retailer, CJ Olive Young. The fashion platform opened its first standalone beauty flagship Friday in Hongdae, western Seoul, a youth shopping district with heavy international foot traffic. While CJ Olive Young has forged its leadership around convenience, broad selection and an extensive store network, Musinsa asserts its
Sept. 11, 2026
Amorepacific's Sulwhasoo deepens Japan push with Isetan pop-up

Amorepacific’s luxury beauty brand Sulwhasoo is stepping up its expansion in Japan with its first official department store pop-up in the country, opening at Isetan Shinjuku in Tokyo. Located on the first floor of the department store’s main building, the pop-up began Sept. 5 and runs through Oct. 13, as the luxury beauty brand seeks to build a stronger foothold in Japan. The Amorepacific brand operates more than 600 stores across 15 countries. This year marks the 60th anniversary of ABC Ginseng
Sept. 10, 2026
Musinsa’s first beauty flagship gets a pharmacy twist

Musinsa built its name by spotting fashion trends early. Its latest beauty venture takes it somewhere more clinical — and into more direct competition with Korea’s dominant beauty retailer, CJ Olive Young. The fashion platform opened its first standalone beauty flagship Friday in Hongdae, western Seoul, a youth shopping district with heavy foot traffic. While CJ Olive Young has forged its leadership around convenience, broad selection and an extensive store network, Musinsa asserts its own ident
Sept. 10, 2026
CJ takes bibigo rice campaign to Times Square

CJ CheilJedang is stepping up its US marketing for Hetbahn instant rice with a campaign spanning Times Square billboards, social media and influencer partnerships. Sold in the US as “bibigo Sticky White Rice,” the product surpassed 100 million units in North American sales last year. Demand has grown as consumers increasingly pair ready-to-eat rice with protein or incorporate it into a wider range of meals amid the wellness trend, according to the company. CJ CheilJedang launched the “Sticks To

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EDITOR'S PICKS

Herald Corporation |CEO : Choi Jin-Young |Huam-ro 4-gil 10, Yongsan-gu, Seoul, Korea |Title : The Investor |Date of registration : 2016.06.21 |Date of issue : 2016.06.21
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