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South Korean beauty companies are making Mexico their next target in Latin America, counting on K-beauty's momentum in North America, even as unfavorable trade conditions complicate the push. That effort came into focus at the 2026 K-Expo Mexico, a Korea-focused trade event in Mexico City that ran from Thursday through Sunday, also attended by President Lee Jae Myung during his state visit. At Amorepacific's booth, he tried an artificial intelligence-powered skin diagnostic device and sampled a
CJ CheilJedang tapped K-pop’s appeal to promote its Bibigo food brand in Mexico, combining artist-themed activities with tastings at the 2026 K-Expo Mexico, the company said Monday. Held at the World Trade Center Mexico City from Sept. 24 to 27, the event showcased Korean content, food, beauty products and other consumer goods. The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency have organized the event since 2022 to help Korean companies expand overseas. CJ’s booth
LG Group launched a nationwide photo contest and workshops for new employees and couples preparing for marriage on Monday, under its new “Smile Project” campaign. The groupwide initiative comprises “Smile Moment,” a contest for photos of people smiling, and “Smile Class,” which offers practical guidance on work and married life. Applications for both close Oct. 18 at lgsmileproject.com. The photo contest will award prizes to 50 entries selected by experts, with winners announced Nov. 2. Images g
Musinsa is helping 15 Korean fashion brands enter China through a Shanghai pop-up store, offering support from product certification to in-store sales. Backed by the Ministry of Trade, Industry and Resource and the Korea Trade-Investment Promotion Agency, the Musinsa Shanghai Pop-up Store 2026 aims to reduce the costs and practical hurdles small and midsize brands face when entering the market. The store opened Aug. 21 and runs through Nov. 30 at Jing An Kerry Centre on Nanjing West Road, a majo
Korean Air’s deferred revenue related to unused mileage stood at 3.1 trillion won ($2.3 billion) at the end of the first half of this year, according to the Ministry of Land, Infrastructure and Transport on Sunday, The figure was up 9.7 percent from 2.8 trillion won at the end of last year. Deferred mileage revenue refers to the accounting value of services that an airline is obligated to provide in the future in connection with unused customer mileage. Asiana Airlines had 936.1 billion won in d
Oriental Brewery, the AB InBev-owned maker of Cass and long the dominant force in Korea's beer market, is shedding its beer-only focus. The company will launch its first soju for the Korean market on Monday, a zero-sugar product named Chalrang. Produced by OB affiliate Jeju Soju, Chalrang marks the company's first domestic soju release and its clearest test yet of whether the acquisition is likely to pay off. OB acquired Jeju Soju from Shinsegae L&B in 2024, gaining a production base it had most
Korean beauty company APR said Tuesday it has obtained ISO/IEC 42001 certification for artificial intelligence management systems and the AI Trust Mark from Norwegian certification body Nemko. APR said it is the first beauty company globally to obtain both certifications. For ISO/IEC 42001 certification, APR established 46 AI management documents across seven layers covering its AI-based personalized care services. Individual departments are responsible for AI-related risks, while management ove
CJ CheilJedang is introducing three premium Korean distilled spirits under its Jari brand to the US market, starting with launch events in New York, the company said Tuesday. The food company will unveil Jari Moonbaesool 24, Jari Gamuchi 24 and Jari Moonbaesool 41 at Moono, a modern Korean restaurant in Manhattan. The program will pair jari-based cocktails with Korean dishes, presenting the spirits alongside contemporary Korean cuisine. Gregory Yep, head of CJ CheilJedang’s Lifestyle Food Divisi
Musinsa is going up against CJ Olive Young in beauty as it makes its case to investors that the company is worth as much as 10 trillion won ($7.2 billion). The harder sell is to prove that its nonfashion ventures can deliver profits to match. The fashion platform filed its listing application Sept. 7, with market insiders floating a valuation well above the 5.5 trillion won implied by unlisted-market trading that day and the 3.5 trillion won valuation it secured in a 2023 funding round. Beauty i
Coway has launched the Berex Triple Chair 2 Slim, a compact offering that combines the functions of an office chair, recliner and massage chair for homes with limited space. The new model is 9 percent smaller than the movable version of its predecessor, according to the company. Its wheels are concealed inside the base, preserving a streamlined appearance while allowing the chair to be moved when needed. For office use, the seat height can be adjusted by up to 5 centimeters. An optional lumbar s
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