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Orion is taking its chocolate biscuit Bichobi to Costco stores in Japan and the US, betting on its growing popularity among foreign tourists. The company said Thursday that Bichobi will launch at 37 Costco stores across Japan in October, followed by US locations early next year. Interest overseas has grown as travelers who first encountered the snack in Korea seek it out back home, Orion said. Bichobi has emerged on social media as a popular Korean souvenir, frequently recommended by internation
Lotte Wellfood teamed up with K-pop group Stray Kids on a new digital single as it seeks to turn Pepero Day into a global cultural event. The track, titled “November 11,” was released on music platforms worldwide at 1 p.m. Korea time Thursday. The collaboration was designed to introduce overseas consumers to the Korean custom of exchanging the stick-shaped snack on Nov. 11. Stray Kids member Han wrote and composed the song, which pairs an upbeat band sound with lyrics expressing the excitement o
KFC Korea has signed a memorandum of understanding with KFC’s Taiwan and Hong Kong operations to deepen cooperation on menu development, marketing and restaurant operations. The agreement was signed Aug. 25 by KFC Korea CEO Shin Ho-sang and Karen Chan, CEO of KFC Taiwan and Hong Kong. Under the partnership, the three markets will share operational expertise and collaborate on localized menus, joint promotions, customer engagement strategies and quality assurance. Successful products and marketin
Korean beauty company APR will run a series of Medicube pop-up stores in the US and Europe to strengthen its presence overseas. The first location will open in New York from Thursday to Saturday, followed by Los Angeles from Sept. 25-27, London from Oct. 9-11 and Paris from Oct. 23- 25. The pop-ups come as Medicube continues to expand into overseas markets, giving local customers a chance to experience its products. APR posted 647.8 billion won ($485 million) in sales in North America and 228.9
Seoul's landmark 63 Building has drawn about 300,000 visitors in the first 100 days since reopening as a revamped cultural and lifestyle complex, Hanwha Life Insurance said Thursday. The building, which reopened in June, marks its 100th day on Friday following a major renovation aimed at transforming the decades-old landmark from a destination best known for its observation deck into a venue combining art, dining, shopping and entertainment. At the center of the revamp is Pompidou Center Hanwha,
Coupang’s estimated card payments topped 5 trillion won ($3.74 billion) in July for the first time since its November 2025 data breach, while its user base climbed above prebreach levels in August, data showed Wednesday. Mobile Index, a data analytics service operated by IGAWorks, estimated Coupang’s credit- and debit-card payments at 5.09 trillion won in July, up 5.4 percent from 4.83 trillion won in June. The figure was the highest monthly total since the breach. The estimates are calculated f
Korean cosmetics-maker Cosmax and French beauty firm L'Oreal have joined forces to develop next-generation products, ingredients and formulations as Korean beauty products continues to shape global beauty trends, officials said Wednesday. According to the two companies, they signed a memorandum of understanding on the previous day in Paris on the sidelines of the Korea-France summit marking the 140th anniversary of diplomatic relations between the two countries. "It's a great honor to open a new
Korean game companies are ramping up efforts to better target global gamers by strategically and selectively taking part in international game conventions: showcasing big-budget PC and console titles at Gamescom in Germany while promoting subculture, anime-linked titles at Tokyo Game Show. For this year’s Gamescom, held Aug. 26 to 30 in Cologne with exhibition space selling out for the first time, Korean companies arrived with games aimed at Western tastes. Krafton set up a standalone booth to f
Amorepacific Chairman Suh Kyung-bae unveiled his blueprint for the beauty conglomerate's next chapter at its 81st anniversary, vowing to rewrite industry benchmarks for global growth under what the company calls "new beauty." Suh, who has guided Amorepacific through several pivotal transitions, used the milestone to reaffirm his innovation-driven, customer-first approach. "What has powered Amorepacific across 81 years is our devotion to customers and our willingness to blaze new trails," Suh sai
When Lee Moon-won opened his clinic in Seoul in 2005, he made an unusual decision for a Korean medicine practitioner: He would treat hair loss. "At the time, there were hardly any medical institutions specializing in hair loss, not only in Korea but globally," said Lee in an interview with The Korea Herald at his office in Seoul on Aug. 27. "The purpose was to treat only hair loss and use purely natural ingredients for treating it." Twenty-one years later, that narrow focus has taken his clinic
Gentle Monster vs. Blue Elephant: Behind K-eyewear's global boom, a bitter battle over imitation
Musinsa brings Japanese fashion to Seoul with Zozotown
AmCham chief receives honorary doctorate from Korea Aerospace University
Korea's manufacturing jobs rise for first time in 27 months
Bentley hits the battlegrounds in PUBG's latest update
Samsung's top brass convene in Tokyo as Japan chip ties deepen
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